Search Engine Marketing

The Mailers Group.

Search Engine Optimization

Consistency in your branding – how you portray your business, or even yourself, to others – is important. For businesses, branding is all about controlling the message and ensuring that your audience (customers, prospective customers, etc.) sees you the way you want to be seen. The internet is no place to start slacking when it comes to your company’s branding. The content you place on the web is, in one way or another, permanent so it’s important to make sure you’re setting the right tone.

There are so many different online platforms – from social media outlets and online directories to your business website – that businesses can take advantage of to promote and expand their web presence, When it comes to social media, it’s not just important to get your images
right. Your posts, blogs, pages and photos all need to reflect the your brand.

The Mailers Group.

SEM


Search engine marketing (SEM) is the marketing technique of placing ads on the search engine results pages (SERPs) to get website traffic. The term is often confused with search engine optimization (SEO), which is related more to optimizing your website to get more traffic. The two are completely different in both meaning and execution.

If not done right, it can turn into a money pit that delivers very low ROI on the substantial investment that you put into it. Therefore, we are here to help you with all aspects of search engine marketing for your business.

Competitor Keyword Research

Search engine marketing (SEM) is the marketing technique of placing ads on the search engine results pages (SERPs) to get website traffic. The term is often confused with search engine optimization (SEO), which is related more to optimizing your website to get more traffic. The two are completely different in both meaning and execution.

This post focuses on the SEM aspect and how to best use it for your business. It might seem like a simple thing to simply place ads and get traffic, but it takes a lot more than that to do it well. To be successful at SEM, you need to craft the right message, select the right keywords, and target the right audiences.

If not done right, it can turn into a money pit that delivers very low ROI on the substantial investment that you put into it. Therefore, we are here to help you with all aspects of search engine marketing for your business.

Keyword Research
Content Optimization
Competitive Analysis
Link Building Generation
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What Is SEM And How Does It Work?

Before we get into any details, let’s first understand how SEM actually works. 

Have you ever typed in a Google search query and noticed that the first 1-2 results are actually ads? These appear as any other listings but actually are sponsored. If you know what we are talking about, then that’s the gist of SEM. If not, you can keep an eye out for such ads the next time you run a search query in Google.

In a nutshell, SEM allows you to place those ads on a search engines results page when a user types a query. Advertisers bid for keywords for which they want their ads displayed. When a user types a particular search query, the advertisers who bid the highest for that keyword will get their ads displayed first.

As with SEO, it is crucial for SEM as well that your ads are displayed on the first page of the search engine results pages. Most people don’t look beyond the first page, so if your ads are displaying on any other page, it is simply a waste of money.

Given that so many advertisers might be bidding for the same keywords and only a few get to be on the first page, you can understand the level of competition. 

This is where knowing the right SEM strategies can help you stand out. If you want to beat your competition, you need to be smart and bid on the right keywords. Mailers can tell you what you need to know about paid search keywords and how to select the best ones for your SEM.

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