Digital Consultancy

The Mailers Group.

Digital Consulting


As leading technology companies embrace biometrics, artificial intelligence (AI), drones, and other exciting digital technologies, senior business executives at many other companies feel pressured to do the same. But if they are to maximize the value from investment in new technologies, business leaders first must make sure that their companies have a great digital strategy.

We studied digital strategies as part of a research project on designing digital organizations that the MIT Center for Information Systems Research conducted in partnership with The Boston Consulting Group; in that project, we reviewed the more than 70 interviewed senior executives at 27 companies

The Mailers Group.

Digital Consulting

Consistency in your branding – how you portray your business, or even yourself, to others – is important. For businesses, branding is all about controlling the message and ensuring that your audience (customers, prospective customers, etc.) sees you the way you want to be seen. The internet is no place to start slacking when it comes to your company’s branding. The content you place on the web is, in one way or another, permanent so it’s important to make sure you’re setting the right tone.

There are so many different online platforms – from social media outlets and online directories to your business website – that businesses can take advantage of to promote and expand their web presence, When it comes to social media, it’s not just important to get your images right. Your posts, blogs, pages and photos all need to reflect the your brand.

Mailers
Digital
Consultancy

As leading technology companies embrace biometrics, artificial intelligence (AI), drones, and other exciting digital technologies, senior business executives at many other companies feel pressured to do the same. But if they are to maximize the value from investment in new technologies, business leaders first must make sure that their companies have a great digital strategy.

We studied digital strategies as part of a research project on designing digital organizations that the MIT Center for Information Systems Research conducted in partnership with The Boston Consulting Group; in that project, we reviewed the more than 70 interviewed senior executives at 27 companies

Results...​

Findings underscored the importance of developing a winning business strategy that takes advantage of digital technologies. A great digital strategy provides direction, enabling executives to lead digital initiatives, gauge their progress, and then redirect those efforts as needed. The first step in setting this direction is to decide what kind of digital strategy to pursue: a customer engagement strategy or a digitized solutions strategy.

A customer engagement strategy targets superior, personalized experiences that engender customer loyalty. A digitized solutions strategy targets information-enriched products and services that deliver new value for customers. The best strategy for a company will depend on its existing capabilities and the way it wants to compete. The most important requirement for a great digital strategy, however, is to choose one kind of strategy or the other, not both. A digital strategy aimed at operational excellence may appear to be a third choice, but increasingly, operational excellence is the minimum requirement for doing business digitally, not the basis for a sustainable competitive advantage. 

Reducing cost
Increasing efficiency
Boosting Revenue
Raising your profile
Training your staff
Communicating better

We provide our clients with industrial, technical, and creative experience

The focus of a customer engagement strategy is the development of customer loyalty and trust — and, in the best cases, passion. Companies choosing this approach offer seamless, omnichannel customer experiences, rapid responses to new customer demands, and personalized relationships built upon deep customer insights. Recognizing the always-rising bar of customer expectations, companies with a great customer engagement strategy are constantly identifying new opportunities to connect with their customers.